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THE RISE OF THE ATHLEISURE

The athleisure trend looks set to continue into 2016 and beyond, and according to experts is on its way to establish itself as one of the fastest-growing fashion segments by 2020. In fact, to many it is more than a trend, but rather a cultural and lifestyle shift that reflects the changing attitudes, and for some, an obsession with healthier lifestyles and wellbeing.

Ariel and Downy, alongside renowned designer and P&G Fabric Care Global Fashion Consultant, Giles Deacon, explored the athleisure trend and the fabrics associated with it, in a limited edition washable capsule collection, revealed exclusively recently at the P&G Future Fabrics event in Barcelona .

Giles commented: “I’m inspired by women that dress with confidence, that exude self-assurance and poise in their style. Here, I wanted to create designs that take this spirit and meet it with an athletic, energetic attitude. This collection is about being unique and individual, about women feeling comfortable in them and their clothes never restricted and always ready to perform at their best”.

See the video of the capsule collection below:

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