We're no strangers to the talked-about collection that involved Gert Johan Coetzee and the fast food empire McDonalds. The collection, which was a big step away from his well-known couture aesthetic, had a playful edge, with the whole collaboration circled around the 50th anniversary of the Big Mac. With sequin, logos and homage paid to streetwear style, the designer pieced together a collection to raise R150K for the Ronald McDonald House Charity.
The event was held at the Nelson Mandela Children’s Hospital, a facility in which the RMHC provides a total of 27 superior hospitality and accommodation spaces for the families of ill patients who are admitted to the hospital. Coetzee mentioned that it was the 60thanniversary of RMHC and that the timing was perfect. He also said a second donation would follow once the rest of the collection is sold.
This is what he had to say about the collaboration and the charitable venture means to him:
“You couldn’t ask for a better partner than McDonald’s for such a project – having the chance to collaborate with such an iconic pop-culture brand was such an honour and so much fun. But even better was having such an impactful way to give back and make a difference in the lives of children – this is a really special cherry on top. We are so grateful to everyone who supported the project and bought the collection, to make such a big cheque possible.”
We look forward to seeing Gert Johan Coetzee’s next highly impactful charitable venture.