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South African celebrities are joining forces with their favourite fashion designers to support the Fur-Free society, in the name of fur-free fashion.


Fur Free SA hosted the first ever anti-fur fashion show on Tuesday night, featuring the product of a stylish partnership between local celebs and their favourite designers. The exclusive Sandton event, which will be featured on Top Billing next month, saw celebrities modelling top designer wear. The model-designer duos were:

  • Elana Afrika with Malcolm Kluk
  • Jenna Clifford with Gert-Johan Coetzee
  • Christina Storm and her designer Casper Bosman
  • Garth Taylor with Ephraim from Ephymol
  • Jay Anstey with Suzaan Heyns
  • Louise Carver with Vesselina Pentcheva
  • Dex Kotze with Diaan Daniels
  • Catherine Grenfell with Dominique from Lunar
  • Cito with Marea and Justine from Augustine’s
  • Katlego Maboe with a yet-unnamed upcoming designer

Designer Gert Johan Coetzee (aka the designer behind all of Bonang’s killer outfits) said, ‘I firmly believe in the power of fashion to influence public opinion, and  that is why fashion with a conscience is so important to me, and why my collections usually cast a spotlight on a social issue. My husband Vicky Visagie and I are big animal lovers who share our life with loads of pets, so I support the fur-free campaign wholeheartedly. It’s also been great fun to work with Jenna Clifford on this event!’

Singer Louise Carver tweeted her excitement to be part of the movement, ‘Great to spend the day with like minded personalities @ElanaAfrika#furfree even faux fur is a no!’

Fur Free SA was formed in 2009, in association with the International Anti-Fur Coalition, aimed at putting an end to the killing of animals for their coats in the name of fashion. They aim to highlight Beauty Without Cruelty, with the objective to put an end to the inhumane treatment of animals.

Chairperson of Fur Free SA, Anneke Malan said, ‘I discovered that animals are skinned alive, and this mainly happens in the East. I realised that the only way to handle this was to do something about it. The mission of Fur Free SA is to fight animal cruelty, not only locally but worldwide.’

She added, ‘With this fashion event, we wanted to do something fun that would also get people talking. Instead of standing on the street with placards, we thought it would be great to get our celebrity spokespeople to participate.’

Would you wear real fur? Comment below and let us know.


Image: Jenna Clifford Facebook. Photography: Andrew Howes

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