Whether it’s skincare or makeup, the past few years have seen a noticeable boom in female-established beauty brands, which we are totally here for. With brands like Fenty Beauty championing the big “d” as in diversity, older more established brands are faced with the challenge of reinventing themselves to keep up with the culture. The following brands are but haven’t been around that long and having scoured beauty channels far and wide, we’ve picked our faves- we must say, that here, innovation means using social media and customizing websites with live makeup mini makeup tutorials, so cool.–Here they are as well as the products we have on our bucket list for each.
If you are a Tumblr/Pinterest lover, then chances are, you’ve seen the sleek minimalist bottles through the clear bags of models and bloggers. If Milk were a person, it would be the ultimate cool girl but, their products are great too. Started with the girl-on-the go in mind, the range of product are easy to apply and actually stay on your skin – sounds dreamy right? You don’t have to live in New York among the street style stars to appreciate their incredible instant de-puffer but, we wouldn’t mind if we did. The holographic website isn’t so bad either.
Known to sell out in the matter of a few minutes, this brand’s allure may be attributed to its affordability (and impressive Instagram following). The range includes its eyeliners, blushes, eye-shadow and lipstick, perfect for a night out. Our favourite product? The matte luxe lipstick which is the nude lipstick that magically works for every skin tone! We’ll take that.
A clean, sustainable living brand that is for the eco-friendly babes and bros. This brand has a variety of products from masks to lipsticks but we are particularly in love with their gentle moisturizing but long-lasting nail polish range. We'd love to try the vampy nightrain colour.
Maybe we saved the best for last – we love Glossier and its exclusivity in all its ways. This female-owned brand has broken boundaries in so many ways and big props on their aesthetically women empowered aesthetic. From their digital presence to their stores, Glossier has created a lifestyle brand from creating a range of beauty products for the everyday woman. Glossier products are for women by women and their policy of taking beauty away from the boardroom and making a personalized experience is one that resonates with all its global beauty editors; their customers. We love their mega eye-lash stickwhich maximizes on volume and minimizes the clump investing in quality is definitely a vibe.