Instagram Stories has enabled many a millennial to share content that didn't quite make the cut, as we scroll through breakfast flat lays, half-dead house plants and 'this one' couple shout outs like it's the morning paper.
But the app's latest feature will alleviate the pressures of social media even further with the ability to customise who sees your questionably long story.
Whether you want to hide a soon-to-regret-it night out from work colleagues or simply crave a break from it all - Closest Friends enables users to create a custom list of followers who are are allowed to view your Story.
To use the new update, all you need to do is head to your profile and click 'Close Friends' in the side bar. Then, select the people you know won't mind keeping up to date with your brunch habits.
When you're ready to post an image or video via Stories, the app will give you the option to share it with only the people on your bespoke Close Friends list. By selecting this, you can hide your Story from the rest of your followers in one fell swoop.
On the update, the app announced: 'Instagram Stories has become the place to express yourself and share everyday moments, but our community has grown - sometimes what you want to share isn't for everyone.'
'With Close Friends, you have the flexibility to share more personal moments with a smaller group that you choose.'
However, it's important to note that people will know if they are on your list, as they will see a green sticker when viewing your content.
The new feature launched yesterday on the latest version of the iOS and Android apps so all you need to do is update your Instagram app to access Close Friends.