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HUGO BOSS GOES FUR-FREE

The fur trade ends here for one fashion house and it’s a cause for real celebration.

Hugo Boss, one of the world’s most prominent luxury fashion brands, is doing the unthinkable, but in the most humane way, by cutting out the use of fur in its collections, reports Women’s Wear Daily.

Roundtable discussions between Hugo Boss and The Fur Free Alliance (FFA) (amongst other organisations) have taken place for a year, and the end result is positive. The winter 2016 Hugo Boss collection will be fur free. This is an incredible achievement that could also signal a shift in how other luxury brands view their use of fur in future collections.

Hugo Boss is not the first to adopt this humane approach, retailers such as Zara and Asos, as well as brands such as Stella McCartney, Calvin Klein, and Tommy Hilfiger are fervent supporters of fur-free fashion.

Do you feel more luxury brands worldwide should follow a fur-free design direction? Leave your comment below.

Image:  Hugo Boss AW14 Collection

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