H&M is thrilled to present their new designer collaboration with Erdem, the London based must‐have designer loved by celebrities and insiders alike.
Erdem will invite all H&M fans to discover his amazing universe of vibrant prints and delightful textiles.
The collection consists of beautifully made garments with tactile, rich fabrics like guipure lace, jacquards and tweeds. It’s a nod to British heritage using ethereal silks, carefully chosen embellishments and the language of flowers from the English garden, which serves as inspiration.
This is the very first time Erdem has created a collection for men, inspired by his childhood memories, his design signatures and Erdem’s own personal style.
Discover the garments here.
Get the collection at the H&M V&A Waterfront and Sandton City stores on 2 November.