As 2018 rolls to a close, Google has looked back at what we've all been searching for over the past 12 months. In terms of fashion, the royal family and nostalgia peaked our curiosity with the Duchess of Sussex and Cambridge ranking alongside the 90s, 00s and grunge. For a look ahead to see what trends will dominate in 2019, read this definitive guide.
Via Elle UK.
Kate Middleton might not be the official title of the Duchess of Cambridge, but it is the term most people use to search for her. The Duchess of Sussex may have attracted more international headlines this year, but Kate's popularity - in Google search terms, at least - shows no sign of waning.
Hipsters may have a bad rep, but the world is still curious to see what they're wearing. While the stereotype of plaid shirt-wearing bearded men on a fixie bike might feel a little staid, the hipster look has evolved - 90s sportswear prevails, the kind that looks like it's been found in a charity shop, but has actually been bought from an over-priced vintage shop in Peckham or Dalston.
Characterised by wild, cartoonish and often child-like styles, Harajuku fashion was named after the district in Tokyo around 20 years ago. While it's an ever-evolving aesthetic, it's still rooted largely in a girly-glam look that street style photographers can't get enough of.
As menswear continues to expand and thrive, search for it as a market was high in 2018.
Unsurprisingly, with the royal wedding and consequent baby news, the world was obsessed by Meghan Markle, now the Duchess of Sussex. In fashion terms, she has broken royal tradition with her polished, yet modern approach to style.
Well, no one saw this coming - low-rise jeans, tiny bags, bootcut jeans, slinky party tops, Matrix-style narrow sunglasses and even cargo pants made a slow return, with Bella Hadid leading the charge. Not everyone will be sold, but clearly a lot of us were interested.
90s style has been a pervasive look for the past few years now - think slip dresses with T-shirts and utility boots; baggy jumpers and hoodies teamed with midi skirts; crop tops and high-waisted, stone-washed jeans. Winona Ryder, Kate Moss and Courtney Love were, of course, the original pioneers of this look, with the Hadid sisters, Kendall Jenner and Hailey Baldwin taking on the baton.
Courtney Love and Kurt Cobain offered a defining look in the mid-80s that peaked in the 90s and continues to inspire the fashion world today, be it plaid dresses, tea cloth florals, band T-shirts and chunky boots. There's an insouciant coolness to grunge that refuses to die.
The 80s made a comeback this year, led by Marc Jacobs, Saint Laurent and Isabel Marant. Big shoulders, bold colours, mini-length and bold silhouettes came thick and fast on the catwalk, and, as reviled as this decade might be in the style stakes, Google users round the world were still curious to see how a modern 80s incarnation might look.