Eminent fashion house, Gucci hosted a decadent soiree in Los Angeles on 2 November 2018 in celebration of the two luminaries who will be the new faces of the Gucci Guilty fragrances- actor, musician and songwriter, Jared Letoand singer songwriter Lana Del Rey.
Gathered at the Hollywood Forever Cemetery and joined by Creative Director, Alessandro Michele, the stars and the new bottle design for the Gucci Guilty Pour Femme fragrance were the hallmarking features of the night as an “enigmatic, eclectic and glamorous” essence followed through in a visual portrayal displayed in the campaign’s imagery and video features.
The event was planned to perfection with the location having significant and symbolic ties to the house’s past and future with it inspiring the S/S 2017 collection and with certain scenes of the campaign being shot at the idiosyncratic space.
#ForeverGuilty – the social media coverage on the Gucci Beauty Instagram account was curated by industry icon Courtney Love. Love makes an appearance in the campaign formally directed by Glen Luchford and creatively directed by Michele himself.
The new Gucci Guilty campaign will officially launch in January 2019.