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#ForeverGuilty: Let’s Toast to the New Stars of the Gucci Guilty Fragrances.

A grave and glamourous affair as guests gathered at the Hollywood Forever Cemetery in Los Angeles.

Eminent fashion house, Gucci hosted a decadent soiree in Los Angeles on 2 November 2018 in celebration of the two luminaries who will be the new faces of the Gucci Guilty fragrances- actor, musician and songwriter, Jared Letoand singer songwriter Lana Del Rey.

Jared Leto / Courtesy of Gucci by Getty Images
Lana Del Rey / Courtesy of Gucci by Getty Images

Gathered at the Hollywood Forever Cemetery and joined by Creative Director, Alessandro Michele, the stars and the new bottle design for the Gucci Guilty Pour Femme fragrance were the hallmarking features of the night as an “enigmatic, eclectic and glamorous” essence followed through in a visual portrayal displayed in the campaign’s imagery and video features. 

Alessandro Michele / Courtesy of BFA for Gucci
Alessandro Michele, Lana Del Rey and Jared Leto at the Gucci event / Courtesy of Gucci by Getty Images
Gucci Guilty Pour Femme / Courtesy of Gucci by Getty Images

The event was planned to perfection with the location having significant and symbolic ties to the house’s past and future with it inspiring the S/S 2017 collection and with certain scenes of the campaign being shot at the idiosyncratic space. 

Hollywood Forever Cemetery / Courtesy of Gucci by Getty Images
Gucci Event / Courtesy of BFA for Gucci
Gucci Event / Courtesy of Gucci by Getty Images

#ForeverGuilty – the social media coverage on the Gucci Beauty Instagram account was curated by industry icon Courtney Love. Love makes an appearance in the campaign formally directed by Glen Luchford and creatively directed by Michele himself.

Courtney Love / Courtesy of Gucci by Getty Images
Courtney Love and Lana Del Rey / Courtesy of Gucci by Getty Images
Courtney Love, Alessandro Michele, Lana Del Rey and Jared Leto / Courtesy of BFA for Gucci
Courtesy of BFA for Gucci

The new Gucci Guilty campaign will officially launch in January 2019.

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