With 99% of its product offering made in Africa, brand-new online boutique www.JimnoJean.com got our immediate attention. On returning from Dubai, founder Keagan Carlin had a vision and got it up and running in five months. That’s not to say extensive research and careful planning weren’t considered, they were. In fact, Carlin’s approach has been to ensure not only a distinctive offering, but also an undeniable quality of every single product on the site, which in itself allows for a really unique shopping experience.
Additionally, sustainability plays a central role in her business; from packaging to choice of courier, Carlin has chosen to meet her green goals every step of the way.
Here’s what’s on the ELLE Christmas wishlist: