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Coca Cola is Making Sure We Pronounce Local Names Correctly

Know your Aishas from your Ayishas.

Within our rainbow nation, and its incredible set of 11 languages, many cultures and different people, names are often mispronounced. And now, Coca-Cola (in the nicest way possible) is saying it's enough. It's time to learn those names you're afraid of saying, and actually figure out the correct way to pronounce the clicks you were maybe trying to stumble over. 

The latest Coke bottles and cans display a name and a handy guide to pronunciation, so you've got no excuse to not learn how to say a name properly, and hopefully use it next time you meet someone. 

“In breaking down the pronunciation we didn’t use the official phonetic transcription you find in dictionaries. The pronunciation of our names is as unique as the names themselves. We consulted with linguists and professional writers – we also wanted to engage consumers on how to say their names. It’s not an exact science, so it might not be 100% correct.”​​

This is not the first time this issue has arisen, with the Nando's campaign earlier this year literally highlighting all the times the Western spellcheck didn't recognize local South African names in The Sunday Times. 

Name butchering is a frustration known to many, so it's time do your bit and get those names right. 

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