After the August announcement, we wait in suspense for Chanel’s first make-up range for men, reportedly set to be released in-stores globally in January and online in November.
Titled ‘Boy de Chanel,’ (named after Gabrielle Chanel’s first love Boy Capel) the 3-product range includes a tinted fluid, with an SPF 25 in four sheer and hyaluronic acid-infused shades, a moisturizing matte lip balm, and four shades of eyebrow pencil.
The company released a statement regarding the new line, saying:
“By creating Boy de Chanel, its first make-up line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: beauty is not a matter of gender, it is a matter of style. Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men - lines, colours, attitudes, gestures…There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be.”
The French Fashion House chose South Korean actor, Lee Dong-Wook as the face of the simple, stylishly executed campaign. We’re still a little confused as to why there are only four shades available of the skin tint, or about the target market - but we hope they plans to extend the line and make it inclusive.
While Chanel received a huge positive response for their contribution to the male make-up movement, some were left in confusion as to why make-up is gendered in the first place, which leaves room for us to discuss moving beyond the gender binary in the way we think about beauty and fashion, with beautifully packaged ranges for all.
While there is no set date for the collection to launch in South Africa, we’re keeping our eyes peeled and crossing our fingers that we’ll be able to get our hands on the products soon.
Words by Matthew Schell