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ELLE chats to Durban beauty blogger Dimi Ingle of Style Scoop about what it takes to be a beauty blogger, her offline thoughts and a few of her favourite beauty treats.

Who is Dimi Ingle?

I’m a Durban-based fashion and beauty blogger behind the blog

How did you start blogging?

In 2008, I started my first blog – a wedding-planning blog that I used to document all my wedding planning ideas. It was a huge success, but after I got married, I lost interest in wedding things. I loved blogging, so I shifted my focus from weddings to fashion and beauty instead, and later that same year, StyleScoop was born.

Top 3 things not to do as a beauty blogger?

  1. Don’t be a know-it-all. You will earn respect from your readers if you are honest and real. Nobody expects you to have all the answers, so always stick to what you know but constantly keep learning.
  2. Don’t steal pictures from other blogs when doing product reviews. Remember, they have spent time and effort taking photographs for their blog. Taking your own pictures will make your blog unique.
  3. Don’t do it for the freebies. If you think having a beauty blog will score you free make-up and invites to events, you’re in for a shock! For every successful blog, there is a whole lot of work that goes on behind the scenes. Be prepared to work hard and often give up loads of beauty sleep.


5 best beauty products?

Um, I have about a bazillion and one! If I had to list some of my favourite products that stand out right now, I’d say:

Skincare: Filorga Time Filler, Bobbi Brown Vitamin Enriched Moisturizer, Filorga Foaming Cleanser, Kiehl’s Midnight Recovery Eye Cream

Face: Makeup Forever HD Foundation, Stila BB Balm, MAC Creamcolour Base in Shell, MAC Select Cover Up Concealer, Guerlain Perles De Nuiit, YSL Touche Eclat, MAC Mineralize Skinfinish Powder

Cheeks: Benefit “Dallas” Bronzer, YSL Bronzer, MAC blushers, Inglot Blushers

Eyes: all INGLOT eye shadows, Chanel Volume De Chanel Mascara, Chanel STYLO eyeshadow stick, Makeup Forever Aqua Creamliner

Hair: Moroccan Oil Light, Sebastian Potion 9 Lite, Dove Intensive Repair Shampoo & Conditioner, Toni & Guy Sea Salt Spray, ghd hair iron

Favourite make-up trend for summer 2013?

For summer, I always love glowing cheeks. Every season, no matter what the main make-up trend is, glowing cheeks are always prominent. I’m glad to see that this year, glowing cheeks are still a hot trend. I loved the looks from Ralph Lauren and Valentino, and Cara Delevingne’s cheeks looked amaze for Dolce & Gabbana. Another trend I love for Spring 2013 is the Mediterranean inspired eye. I loved the electric blue liner from the Moschino show and the bright green at Kenzo.

Top beauty tip?

Invest in your skincare, play with your make-up! By that I mean that you should always fork out on the best quality skincare you can afford. Never skimp on skincare and never take shortcuts. When it comes to make-up, although higher-end products have the tendency to last longer and give you better results, there are loads of inexpensive make-up products that will allow you to play with different make-up looks.

3 beauty blogs you follow?

I’m a total blog stalker! I have a huge list of blogs (fashion and beauty) on my Bloglovin’ reader which I enjoy catching up on before bed.

Some of my faves include, and Although not really a beauty blog, I also love Garance Doré for her fashion and beauty posts.

Favourite SA spa and why?

I love Brigit Filmer Spa in Gillits, KZN. It’s a total gem in the hills and from the amazing decor and ambiance you get a feeling of tranquility the moment you step inside. The staff are friendly and know what they are doing. I always feel spoiled after having a treatment there, so it’s totally worth going back again.

Any tips for aspiring beauty bloggers?

Be unique and create a blog that people want to visit. Don’t go into it assuming it’s this laid-back job where you sip on champers and play with make-up all day long. There is a lot of real work involved.

Where do you see yourself in 5 years?

This year, my blog turned 5. When I started, it was my goal to run it as my full-time job within 5 years. I’ve been lucky to reach that goal, and for the next 5 years I’d like to continue growing StyleScoop into a brand and I have a few plans in the pipeline.

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