Adidas has launched ALPHAEDGE 4D globally, engineered with the ADIDAS 4D midsole, for controlled energy return and breathable cushioning during intensive training runs. “ADIDAS 4D is our most ambitious midsole to date.” Says Klaus Rolshoven, Global Director of Future Design at Adidas. “What started as a conceptual FUTURECRAFT innovation, has allowed us to completely re-think our manufacturing process, and create a data-driven experience that breaks new ground in performance capability and comfort.” ALPHAEDGE 4D will be available at the Adidas Performance store in Sandton City only, from the 17th of November 2018 at the retail price of R4999. Purchases will be restricted to one pair per person through a live raffle system using a debit or credit card only. Proof of identification will be required to purchase the shoe. For more information, follow the @adidasZA conversation on Instagram using #ADIDAS4D #ALPHAEDGE 4D #TAKECONTROL.