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A Second Sneaker Release for PUMA X Lola Plaku

Calling all Girl Bosses

PUMA first launched the creative results of their collaboration with music industry power house and Lola Media Group CEO, Lola Plaku, in February earlier this year. The sneaker release titled NOVA GRL PWRfeatured bold colour splurges like peach and cobalt blue, and perfectly displayed the tone, concept and emphasis of women empowerment through catchy slogan designs and vision. 

Now let’s fast forward to almost two months later, witnessing the second sneaker release by the strong collaborative structure. It’s where sophistication meets impression, the sneaker is called Nova GRL BOSS and is featured in a neutral palette of black and marshmallow colour schemes. With a sculpturally identifiable silhouette inspired by the ‘90s, the slogan “GRL BOSS” on the tongue loop and the unique layers involving mesh and leather, we’re excited for this modern evolution under PUMA’s co-creative platform. 

PUMA Nova GRL BOSS in Black
PUMA Nova GRL BOSS in Marshmallow colourway

PRICE: R1799

LAUNCHING: 1 April 2019

AVAILABLE: PUMA SELECT stores, Superbalist and Archive. 

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