PUMA first launched the creative results of their collaboration with music industry power house and Lola Media Group CEO, Lola Plaku, in February earlier this year. The sneaker release titled NOVA GRL PWR, featured bold colour splurges like peach and cobalt blue, and perfectly displayed the tone, concept and emphasis of women empowerment through catchy slogan designs and vision.
Now let’s fast forward to almost two months later, witnessing the second sneaker release by the strong collaborative structure. It’s where sophistication meets impression, the sneaker is called Nova GRL BOSS and is featured in a neutral palette of black and marshmallow colour schemes. With a sculpturally identifiable silhouette inspired by the ‘90s, the slogan “GRL BOSS” on the tongue loop and the unique layers involving mesh and leather, we’re excited for this modern evolution under PUMA’s co-creative platform.
LAUNCHING: 1 April 2019
AVAILABLE: PUMA SELECT stores, Superbalist and Archive.