Does it ever happen to you? You’re all dressed for the day (or night out), you’re about to start applying your make-up and a little voice tells you to try something different? A new shade – but you don’t know how it would look and you don’t have the time (who does?) for wiping it off if it doesn’t work.
Well, L’Oréal Paris might just have the perfect solution – a smartphone application that enables consumers to test make-up products and even full signature looks with their iPhone or Android camera before even picking up their cosmetics bag. How?
‘By combining our knowledge of consumers and the science of colours with technologies for monitoring facial expressions, we have been able to calculate the best possible algorithm capable of producing an extremely realistic colour-rendering in real time using just a smartphone camera,’ said Guive Balooch, Director of the Connected Beauty Incubator, L’Oréal Research & Innovation. This innovation will enable L’Oréal Paris to offer all women an unprecedented beauty ‘e-routine’.
The application is even capable of scanning bar codes at a L’Oréal point of sale and enables consumers to experience premium and innovative before & after service. So genius.
Can’t wait to start playing with virtual make-up looks? Download the app by following this link to your App store: